The #1 Powerful Guide: How to Make Your Instagram Reel Go Viral in 2024

 

How do you make a reel go viral?

If you’re wondering how do you make a reel go viral, you’re in the right place. While going viral isn’t guaranteed, some proven strategies can significantly boost your chances:

• Focus on a specific niche
• Start with an attention-grabbing hook
• Use popular sounds and hashtags
• Maintain high video quality (1080×1920 pixels)
• Post consistently

Instagram Reels have become a powerful tool for creators and brands to expand their reach. These short videos, usually 15 to 30 seconds, can capture attention quickly and keep audiences engaged. The viral potential of Instagram Reels is immense. With the right content, your video can be seen by thousands, or even millions, of users in a matter of days.

The importance of mastering Instagram Reels cannot be overstated for anyone looking to grow their social media presence. In today’s saturated market, standing out is crucial. With Instagram’s algorithm favoring Reels, it’s no surprise that many creators are focusing their efforts here to gain visibility and interact with a broader audience.

I’m Jeffrey Castillo, also known as digitaljeff. With over 20 years in digital media and content marketing, I’ve helped many brands create impactful and viral content and generated over 1 Billion views in the last year alone. Let’s dive into the strategies that will help your Instagram Reels go viral.

Understanding the Instagram Algorithm

To make your Instagram Reels go viral, you need to understand how Instagram’s algorithm works. This algorithm uses machine learning to decide which Reels to show to users. Let’s break down the key factors that influence this process: engagement and visibility. I built out an entire course that breaks down the algorithm and teaches you how I was able to generate over 1 Billion views in 2023. Check it out here.

Engagement

Engagement is a critical factor. The algorithm measures how users interact with your Reels through likes, comments, shares, and saves. The more engagement your Reel receives, the more likely it is to be shown to a larger audience.

• Likes and Comments: These are the most basic forms of engagement. The more likes and comments your Reel gets, the higher its chances of being promoted by the algorithm.
• Shares and Saves: These actions show that users find your content valuable enough to share with others or save for later. These metrics are highly favored by the algorithm.

Machine Learning

Instagram’s algorithm uses machine learning to understand user behavior. It tracks what types of Reels you interact with and then shows you similar content. This means your content needs to be engaging and relevant to your target audience.

• User Behavior: If a user watches your Reel all the way through, the algorithm takes note. The more users watch your content to the end, the better.
• Content Analysis: The algorithm can analyze the video content based on pixels and frames. For example, if you often watch cooking videos, the algorithm will show you more cooking Reels.

Visibility

Visibility is about getting your Reel in front of as many eyes as possible. Here are some tips to improve your Reel’s visibility:

• Trending Content: Use trending songs or participate in popular challenges. This helps your Reel appear in searches related to these trends.
• Hashtags: Use relevant hashtags to make your Reel findable. But don’t just use the most popular ones; mix in some niche hashtags that your target audience might search for.
• Peak Times: Post your Reels when your audience is most active. Use Instagram Insights to find out when your followers are online.

By understanding and leveraging these aspects of the Instagram algorithm, you can significantly improve your chances of making your Reels go viral. Next, let’s dive into the strategies that will help you create engaging content.

How to Make a Reel Go Viral

To make your Instagram Reel go viral, staying on top of the latest trends is crucial. Trending challenges and viral elements often dominate the Explore page. When you spot a trend, jump on it quickly to increase your chances of being found.

Start with a Strong Punch

The first few seconds of your Reel are the most important. Attention-grabbing content right at the start can make or break your video. Use close-up shots and subtitles to keep viewers engaged. For example, a stunning visual or an intriguing question can hook viewers instantly.

Consistency is Key

Regular posting is essential for building an audience. Aim to post at least 3-5 times a week. However, never sacrifice quality for quantity. Use a scheduling tool to plan your posts so you can maintain a consistent presence. Quality content will always outperform frequent but mediocre posts.

Target Specific Niche or Topic

Focusing on a specific niche helps you create content that is relevant to your audience. Whether it’s makeup tutorials or blockchain games, your content should cater to the interests of your followers. This ensures higher engagement and better chances of going viral.

Use Popular Music or Sounds

Popular audio can add energy and excitement to your Reels. Trending sounds often catch the audience’s attention more effectively. But make sure the music or sound you choose fits the mood of your video. For instance, upbeat music works well for energetic content, while calm tunes are better for informative videos.

Use Hashtags Effectively

Relevant hashtags can make your content more findable. Mixing popular hashtags with niche-specific ones can improve your video’s findability.

Make Them the Right Size

Your Reels should be optimized for mobile viewing. Use a vertical format with a 16:9 aspect ratio and a resolution of 1080×1920 pixels. The ideal length for a Reel is between 15 and 30 seconds. This ensures your video looks good and is easy to watch on a small screen.

Keep an Eye on Your Competitors

Competitor analysis can provide valuable insights. See what strategies they are using and consider how you can improve on them. This will help you stay ahead in the game.

13 Tips for Going Viral With Instagram Reels Videos

1. Focus on a Specific Niche or Topic

Sticking to a specific niche helps the Instagram algorithm understand your content and show it to the right audience. For instance, if you love cooking, consistently post recipes or cooking tips. This focus builds a loyal audience and increases your chances of going viral.

2. Include an Attention-Grabbing Hook

The first few seconds of your Reel are crucial. This is your chance to grab attention. Start with something visually exciting or intriguing. For example, I emphasize the importance of a strong hook to stop people from scrolling.

3. Make Reels the Right Size

Ensure your video is 1080 x 1920 pixels with a 9:16 aspect ratio. This vertical format is perfect for mobile viewing and keeps your content looking sharp and professional.

4. Do Not Include TikTok Watermarks

Instagram’s algorithm can detect TikTok watermarks and may reduce the visibility of such Reels. Use tools to remove these watermarks to give your videos a better chance of being seen.

5. Include Text in Your Video

Since over 80% of Instagram users watch videos without sound, adding text or captions is essential. This helps viewers understand your content even if they can’t hear it. Plus, it makes your content more accessible to those with hearing impairments.

6. Center Text in the Middle So That It’s Viewable in Grid Mode

Place your text in the middle of the video to ensure it stays within the “safe zone.” This way, it won’t get cut off in the grid view or when shared in stories.

7. Include a Call to Action

Encourage your audience to interact with your content by including a call to action (CTA). Ask questions, suggest they follow you, or prompt them to share your video. Interaction boosts your Reel’s engagement and visibility.

8. Use Viral Elements

Keep up with trending songs, challenges, and effects. Incorporating these viral elements can significantly increase your chances of getting featured on the Explore page. Just make sure they fit your content style.

9. Create a Custom Reel Cover

A custom cover makes your Reel stand out and look more professional. This is the first thing users see before clicking on your video, so make it eye-catching and relevant.

10. Publish Your Reel at Peak Viewing Times

Timing can influence your Reel’s performance. While there’s no perfect time, consider when your audience is most active. Typically, mornings, lunch breaks, evenings, and weekends are ideal.

11. Share Your Reels on Your Instagram Feed and Stories

Maximize visibility by sharing your Reels on your feed and stories. This increases the chances of your content being seen and engaged with by a larger audience.

12. Enable Interactions

Encourage likes, comments, shares, and saves. Each interaction signals to the algorithm that your content is worth promoting. Ask questions or prompt viewers to share their thoughts to boost engagement.

By following these tips, you’ll be well on your way to making your Instagram Reel go viral. Next, let’s address some frequently asked questions about making Reels go viral.

Frequently Asked Questions about Making Reels Go Viral

How many views makes a reel go viral?

The term “viral” can be subjective, but generally, a Reel is considered viral if it garners at least 100,000 views in a short period. However, this number can vary depending on your usual engagement and follower count. For smaller accounts, even 10,000 views can be considered viral.

Why is my reel not getting viral?

Several factors could be at play if your Reel isn’t going viral:

• Content Quality: Ensure your videos are visually appealing and engaging. Poor-quality videos are less likely to capture attention.
• Hashtags: Use a mix of popular and niche-specific hashtags to increase findability. Avoid using irrelevant hashtags.
• Engagement: Interact with your audience by responding to comments and encouraging shares. Engagement boosts visibility.
• Algorithm: Instagram’s algorithm favors content that receives quick and consistent engagement. If your Reel doesn’t perform well initially, it might not be pushed to a broader audience.

How do I make my reel more popular?

Here are some tips to make your Reel more popular:

• First Few Seconds: Capture attention immediately. Use close-up shots or a compelling hook to engage viewers right away.
• Keywords and Hashtags: Use relevant keywords and hashtags to make your content easily findable.
• Captions and Subtitles: Since many users watch videos without sound, adding captions or subtitles can help convey your message effectively.
• Trending Content: Keep up with the latest trends and challenges. Using popular music or sounds can also boost your Reel’s visibility.

By implementing these strategies, you’ll increase the chances of your Instagram Reel gaining traction and going viral.

Conclusion

Summary

Creating a viral Instagram Reel is part art, part science. By understanding how the Instagram algorithm works and leveraging trending content, you can increase your chances of success. Consistency, engaging hooks, effective use of hashtags, and targeting a specific niche are all crucial elements.

Key Takeaways

1. Focus on Trends: Stay updated with trending challenges and popular sounds to boost your Reel’s visibility.
2. Engage Quickly: Capture attention in the first few seconds with compelling visuals or hooks.
3. Consistency Matters: Regularly posting high-quality content can keep your audience engaged.
4. Use Hashtags Wisely: Relevant hashtags make your content findable.
5. Optimize for Mobile: Ensure your videos are in the correct vertical format and high resolution.

UNSIGNED CREATOR COMMUNITY

At UNSIGNED, we believe in the power of creation over consumption. Our educational platform offers courses and one-on-one creative sessions to help you master the art of social media content creation. Whether you’re an aspiring influencer or a seasoned creator, our resources are designed to help you succeed in the creator economy.

Creator Economy and Educational Platform

The creator economy is booming, and there’s never been a better time to dive in. Our Creator Platform provides the tools and knowledge you need to thrive. From understanding algorithms to creating engaging content, Digital Jeff and team is here to guide you every step of the way.

Ready to take your Instagram Reels to the next level? Explore our courses and start your journey today!